BAREFOOT BOSS
[AGENCY]
Beekman Social
[CLIENT]
Adam Stewart
[SERVICES]
Social Production
Concept Development
Director
[YEAR]
2023
[THE taSK]
How do we showcase Adam Stewart’s leadership, entrepreneurship, and Jamaican roots to cement him as a GLOBAL FIGURE?
[context]
Meet Adam Stewart—a true modern Renaissance man.
As Executive Chairman of Sandals Resorts, he leads one of the Caribbean’s top luxury resorts. Beyond that, he’s a serial entrepreneur, a champion for sustainability, and deeply devoted to the region’s growth. He’s also a family man, a lover of Jamaica, the sea, and fishing.
I led three large-scale social productions, from concept to delivery. One included a high-profile, real-time capture of Sandals Dunn’s River’s grand opening, packed with celebrities and Caribbean politicians.
From pre-production planning to live content creation, I managed teams, developed concepts, and oversaw creative direction, securing video views unlike anything on his channel before.
Sandals Resorts, Through His Eyes
776K ORGANIC VIEWS
A fresh take on luxury hospitality—we serialized content to put Adam Stewart front and center, showing how he’s shaping the next era of Sandals.
With his vision leading the way, we gave audiences an insider’s look at the brand like never before.
283K
ORGANIC VIEWS
Barefoot Boss—Unfiltered & FUN
Despite leading a top luxury resort empire, Adam Stewart is a down-to-earth guy.
Through humor, heart, and a love for island life, we captured the warmth and authenticity that make him more than just an executive—he’s a kind human.
368K
ORGANIC VIEWS
167K
ORGANIC VIEWS
Real-Time, Real Impact
From high-profile events with industry leaders, Caribbean prime ministers, and A-list celebrities to milestone moments at Sandals, our real-time content brought the energy straight to his fans.
With fast turnarounds and high stakes, we made sure every highlight was seen, shared, and celebrated as it happened.
Adam’s Caribbean Soul
We captured content that showed Adam’s deep love for Jamaica and the Caribbean.
From savoring Blue Mountain coffee to fishing on the open sea, his passion for island life shines through.
His connection to Jamaican rum, the vibrant culture, and the natural beauty of the region are other moments we brought to life.
110K
ORGANIC VIEWS
61K
ORGANIC VIEWS
Inspiring the Next Generation of Caribbean Leaders
We had Adam share his insights on leadership and entrepreneurship, guiding the next wave of Caribbean business minds.
Through his experience, he shared wisdom on innovation, resilience, and building a lasting legacy.
[why it worked]
Whether it was his “barefoot boss” vibe or his executive leadership, we captured Adam as both a visionary and a real person—relatable, inspiring, and deeply connected to the Caribbean.
By blending high-profile moments with raw, personal storytelling, we positioned him not just as an executive, but as a leader with passion, personality, and a genuine love for island life.
This balance made him both aspirational and approachable, cementing his influence as a public figure.
2.7M
ORGANIC REELS VIEWS
35.2K+
ORGANIC FOLLOWERS IN 7 MONTHS
1.8m
ORGANIC TIKTOK VIEWS
30+
VIDEOS PRODUCED
[SUPPORTING TEAM]
Clare Michalik (Producer, Account Executive)
Ryan Millier (Videographer, Editor)